Miscellaneous

Refer this page to know the ways SERA can and cannot help you with.

Prerequisite#

1. You must have SERA enabled on your domain.

Details#

What is SERA#

SERA (Search Engine Rank Accelerator) is a service designed to improve search engine crawling and indexing efficiency by delivering optimized, crawler friendly versions of your web pages to search engine bots.

How do you integrate SERA#

You are just needed to route your bot traffic for pages to SERA.
Refer the suitable integration details page here .

What SERA does#

1. SERA periodically crawls your sitemap based on configured schedules.
2. Pages are rendered and optimized for search engine crawlers by removing content that do not contribute to indexing e.g. advertisements, popups, and other such non essential components.
3. Optimized page versions are cached at edge locations closer to major search engine crawlers.
4. When a supported crawler requests a page, SERA serves the preprocessed version, reducing rendering and indexing effort.

What happens when you integrate SERA#

1. By serving the preprocessed and optimized pages to Crawlers, SERA saves the time required by crawlers for analyzing and indexing them.
2. This enables Bots to index more number of your sites pages in designated time (Crawl budget).

What can you expect from SERA#

• Improved Core Web Vital scores during crawler and synthetic testing

  Actual SEO results depend on several factors including content quality, website structure, competition, and search engine algorithms. Though you should see improvement in scores

• Increased search visibility
• Higher search impressions
• Growth in organic traffic over time

What can you NOT expect from SERA#

• Improvement in Core Web Vital scores for users (CRUX area). User experience metrics depend on factors such as frontend performance, network conditions, device capabilities, and application architecture.

What things should be managed at your end#

• Maintain an updated sitemap. So that, the newly added or modified pages can be discovered efficiently.
• Setting up the rendering schedules based on the frequency at which your content changes.
  • You can manually render the pages from Dash OR can integrate the SERA render API in you CMS - to automatically trigger render job whenever any page gets updated.
• Removing the obsolete pages from SERA
  • You can do it from Dash OR use this SERA render deletion API .

Is SERA safe for business/SEO#

Yes. SERA serves content that is equivalent to the content presented to users, while optimizing its delivery for search engine crawlers. This approach aligns with search engine guidelines and is not considered cloaking when the same content is provided to both users and crawlers.
In fact, Google itself suggests using this way in their documentation . Here, it clearly states that - this way is not considered as cloaking, because it produces the same content.
As always, website owners remain responsible for ensuring content consistency and compliance with search engine policies.